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Jeff Taylor -CEO, Monster.com  "The concept of the "road less traveled" and by taking that road, it's made all the difference…this really begins to position Monster as not just a job search place, but as a place to manage your career and that's exactly where we want to be."
Anne Hollows -Sr. VP, Global Brand Strategy "One of the things this new spot does is basically say that at Monster, we
understand that you have choices and we're going to help you make the best
choices that you can."
Edward Boches -Chief Creative Officer, Mullen Advertising "Monster is about possibilities; it's about finding the path that's right
for you. That's why this poem is so perfect, because it's about coming to
crossroads and making decisions and the joy and fulfillment of picking a
path that fits with who you are."
Frost FACT: "Frost had to wait more than twenty years from the time of his first poem in a high school magazine to the time of his first book. When the first volume appeared he was thirty-eight years old." * * Louis Untermeyer, Pocket Anthology of Robert Frost's Poems, Pocket Books, 1971 |
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THE ROAD NOT TAKEN by Robert Frost Two roads diverged in a yellow wood, And sorry I could not travel both And be one traveler, long I stood And looked down one as far as I could To where it bent in the undergrowth; Then took the other, as just as fair, And having perhaps the better claim, Because it was grassy and wanted wear; Though as for that the passing there Had worn them really about the same, And both that morning equally lay In leaves no step had trodden black. Oh, I kept the first for another day! Yet knowing how way leads on to way, I doubted if I should ever come back. I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I - I took the one less traveled by, And that has made all the difference. |
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